Once a buyer persona has been created, it is possible to proceed with archiving.

To do this, simply access the “Buyer Personas” section from the main menu and, on the main screen, select the item “Archive” next to the buyer persona you want to archive.

Once the buyer persona is archived, it will still be visible in the dedicated “Archived” section, accessible from the main screen.

Even for archived buyer personas, it will always be possible to proceed with the modification and display of the details, as well as their reactivation by clicking on the “Restore” item.