Thanks to Blendee it is possible to assign a new segment to a specific Buyer Persona.

To set up a Buyer Personas, please read the article “Creating Buyer Personas”.

By configuring a new segment, among the required data is the possibility of assigning a segment to a previously configured Buyer Personas.

To proceed, in the configuration popup that appears when creating a new segment (we recommend reading “Introducing and Configuring Blendee Segments”), click on “Assign Buyer Personas“, and select the relevant one from the drop-down menu items that opens below.