The “Action on Specific Brand” trigger allows you to send the user an email with offers and promotions from a brand they have seen, searched for or purchased.

To proceed with the configuration of this trigger, click on Journey -> Trigger -> Real Time.

Selezionando la voce  “Aggiungi un nuovo Trigger Real Time” e al punto 3 della configurazione selezionare il trigger “Azione su Brand Specifico”.
Per sapere come impostare tutte le configurazioni leggi l’articolo “Configurare un trigger“.

Once you’ve selected the trigger of interest and activated it, you can go to the next page, configure the trigger’s advanced settings.

You can trigger the trigger on a specific type of action:

• Purchase
• Product View
• Adding to Cart
• Research

Condition the execution of the trigger depending on whether or not there are confirmed purchases

Select the brand for which you want to trigger the previously selected action.

Turn it on for users who have or haven’t made purchases.

Per avere informazioni maggiormente dettagliate in merito al condizionamento dei trigger si consiglia la lettura dell’apposito articolo.

Dopo aver creato il nostro trigger sarà sufficiente creare un’esperienza a partire da esso, seguendo la procedura indicata nella guida.