Blendee allows the user to be recognized once he has registered or when he accesses the portal.

However, it is also possible to intercept users who come from a DEM campaign sent with tools external to Blendee, even before they access our portal, through the use of the practice illustrated below.

In order to be able to trace the user arriving on the platform, after clicking on an email not sent through Blendee, to his activity history in our possession, it is sufficient to enter a parameter adb_m on the links that refer to the site, present in the email itself.

The parameter must be configured as adb_m=EMAIL_UTENTE or adb_mc=MD5_MAIL in each link in the newsletter, where instead of EMAIL_UTENTE and MD5_MAIL the parsing tag corresponding to the email address of the email marketing platform you use must be inserted.

There are two ways to do this:

• in plain text in the URL:

Visit Website

• Using MD5 encryption:

Visit Website