When we talk about Customization, it is necessary not only to think in terms of product but also in terms of communication.

It is true that a predictive intelligence system must do its job very well and therefore be able to show each user personalized products based on his history, his tastes and those of users similar to him, nevertheless a mistake that is often made is that the part of “Communication” to which we have reserved our website.

Customized Products & Communications

On the website

Blendee modifies Products / Communications on all pages of the site based on the profile of the connected user.

In E-mail Communications

But that’s not all, the combination of Products / Communication must also be taken into account in direct communications (just like amazon does).

SMS & Push Notification

Continuing this approach, it is also found in the perspective of “SmartOffers” as in channels that provide only a few lines of code.

Social Channels

Going even further, it becomes important to maintain a coherence and an open dialogue with Facebook users (for example).
Blendee, upon the occurrence of certain events (configurable), allows you to automatically upload “Audience Blendee” to Facebook Custom Audience.