In order to implement the profiling system proposed by Blendee, the customer must include in its “privacy policy” the presence among the partners holding third-party information also Blendee in the figure of the data controller: Ad Spray S.r.l.

In particular, below is the complete wording to be inserted:

Blendee (Ad Spray S.r.l.)
Blendee is a Marketing Intelligence and Behavioral Targeting service provided by Ad Spray S.r.l. Blendee uses tracking technology to monitor User behavior. This Data is then used to personalize the User’s experience and to provide targeted messages and communications. Blendee may also connect the Accumulated Data with other networks, including advertising networks, and enable these third parties to track and target you. The Owner, unless otherwise provided in this document, has no direct relationship with the third parties that Blendee may include.

Personal Data Collected: Cookies, Fingerprints and Usage Data.
Place of processing: ITALY – PRIVACY POLICY

N.B: INSERT THE FOLLOWING LINK IN THE PRIVACY POLICY: http://www.adspray.it/documenti/adspray_informativaprivacy_01.pdf

You must also include the link to optout and optin of our service:
Optout link: http://staging.marketingspray.com/optout/optout/{id_sito}
Optin link: http:// staging.marketingspray.com/optout/optin/{id_sito}

N.B.: the base url shown here is related to the staging environment of our system. Once the tests are finished, this url must be changed to the production url that will be duly notified to you.

If the customer has not already entered the communications required by current legislation on tracking and the use of cookies (see “Cookie Law”), he must insert this information on each of its pages.
This policy, with regard to the “Third-Party Cookies” area, must clearly report the information in the “Advertising – Communication with the Customer” area.

By way of example, here is a summary of the following information:

[…]
These services allow the use of the User’s Data for commercial communication purposes in different forms of advertising, such as banners, or product customization, also in relation to the User’s interests. This does not mean that all Personal Data is used for this purpose. Data and terms of use are set out below.
Some of the services indicated below may use cookies to identify the User or use the behavioral retargeting technique, i.e. display personalized advertisements and commercial proposals based on the User’s interests and behavior, also detected outside this Web Space. For more information on this, we suggest that you check the privacy policies of the respective services.
[…]