In Blendee’s Analytics, it is possible to check how many sales have been made through the platform’s Marketing Automation activities.

A sale can be attributed to three different channels in Blendee, independent of each other:

• Newsletter
• Trigger
• Personalized elements (Recommendations, Behavioural Messages and Widgets)

However, it is possible for more than one source to participate in the same sale.
Blendee’s attribution policy is that of last click per channel, whereby a sale is attributed to the last item of the specific channel with which it was interacted.
The time frame that is taken into consideration is 30 days.

To give an example:

User Click on Newsletter (Click C1) -> Click Trigger. C2) -> Click on Personalized element (Click C3) -> Click on Newsletter 2 (Click C4) -> Click Trigger 2 (Click C5) -> Click on Personalized element 2 (Click C6) -> User completes the purchase.

The attribution of the sale will take place for all three channels with which the user interacted, but taking into account only the last clicked element for each channel.
In the case of the example above, in the three below:

• Newsletter 2 -> C4
• Trigger 2 -> C5
• Personalized elements 2 -> C6