The Audience Provider can create a Provided Audience, a set of users with certain socio-demographic characteristics. Provided Audiences are the starting point for creating Audience Packages.

How to Create a Provided Audience

To create a Provided Audience, simply select “Advertising” – “Curated Audience” in the main menu and then “Provided Audience“

Once you have accessed the section, click on the “New Audience” button at the top right.

A screen will open where you can enter the following information:

• Name: enter the name of the Audience;
• Source Audience: enter the Audience identifier in the external platform;
• Type: enter the Audience identifier (Cookie, MAID, Hybrid);
• Unique Range: enter the range to which the Audience belongs by size;
• Category: Label the Audience with a certain category.

Once you have completed all the fields, click on the “Confirm” button.

The Audience you create will be available in the list of your Provided Audiences.