The Audience Provider and the Audience Buyer interact with each other through a series of entities and actions that are:
- Audience Package is a package of Audiences with certain socio-demographic characteristics or a set of user attributes;
- Audience Deal is the agreement for a specific Audience package between the Audience Provider and the Audience Buyer;
- Custom Request is a custom request that the Audience Buyer sends to the Audience Provider for a specific Audience of interest.
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