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Home / Audience Activation / Which Platforms can I connect my Audiences with?

Which Platforms can I connect my Audiences with?

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Through the Audience Connector section, you can get a quick overview of the active platforms for synchronizing your Audiences. This section also lists the platforms that you have not yet activated and that have a high match rate with your Audience.

Within the Audience Connector section, the Platforms are sorted by the highest match rate with your Audience.

How to access the list of external platforms available in Blendee

To access the Audience Connector section, click on “App Center” and then on “Audience Connector” in the main menu.

Once you’re logged in, the page shows, at the top, your Audience over the last 30 days and the number of unique users divided by identifiers:

  • Web ID,
  • MAID
  • TV ID,
  • Email
  • Mobile Phone

Each box shows the external platforms with which Blendee is connected: those with the colored logo are the active platforms on your client.

For each platform, the type of identifier present (Web ID, MAID, TV ID etc.), the number of users that can be found on that platform and the respective percentage of match rate with your Audience is shown.

For active platforms, Blendee allows you to analyze the trend of cumulative unique users and the percentage of match rate over time. By moving your mouse over the days of interest, you can focus on a specific time frame. To do this, just click on the “Statistics” button and a screen will open containing the two graphs “Cumulate Unique Users” and “Match Rate Percentage”

To request the activation of a new connection, click on the “Request” button, a screen will open where you can add any notes for the activation and by clicking on the “Confirm” button the request will be automatically sent to the Blendee team who will follow your request.

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