From the users belonging to a segment or who have certain characteristics searched for from the Users tab, we can assign/edit the Buyer Persona associated with specific users.

We carry out a search, (go to the article for more info on how to do the search)

We can select all the search results by clicking on Actions -> Select all

once the desired users have been selected, we can assign the desired Buyer Persona, always clicking on the action button.

A window will open from which we can add or remove a specific Buyer Persona.

To better understand how to manage Buyer Personas, we suggest you read the articles about it.