Blendee, in the Profiling phase, allows the creation of Buyer Personas, ideal representations that allow you to identify marketing strategies and content in line with their expectations and needs. To proceed with the creation of your Buyer Personas, access the Main Dashboard, select the item “Users” and then click on the menu item “Buyer Personas“. […]

Thanks to Blendee it is possible to assign a new segment to a specific Buyer Persona. To set up a Buyer Personas, please read the article “Creating Buyer Personas”. By configuring a new segment, among the required data is the possibility of assigning a segment to a previously configured Buyer Personas. To proceed, in the […]

Once you have configured the Buyer Persona, (to learn more about the topic, please read the article “Creating Buyer Personas”) you can change it. To proceed with the changes, simply click on the “Manage” -> “Edit” button.Once you’ve done that, you’ll see the first screen of details that you can edit.As with creation, editing also […]

Once a buyer persona has been created, it is possible to view the details and all the information and data that characterize it. To do this, simply access the main screen from Users -> Buyer personas and, next to the buyer persona you want to check, select the “Details” item. Was this content useful? Thanks […]

Once a buyer persona has been created, it is possible to proceed with archiving. To do this, simply access the “Buyer Personas” section from the main menu and, on the main screen, select the item “Archive” next to the buyer persona you want to archive. Once the buyer persona is archived, it will still be […]

By accessing the “Buyer Personas” section from the “Users” item in the main menu, you can access a main screen where you can view the list of buyer personas created. Here you can choose between two different tabs: By clicking on the top right of the lens, it is also possible to filter and search […]

From the users belonging to a segment or who have certain characteristics searched for from the Users tab, we can assign/edit the Buyer Persona associated with specific users. We carry out a search, (go to the article for more info on how to do the search) We can select all the search results by clicking […]