The “Website Activity” trigger allows you to engage a user in real-time mode, i.e. when they perform an action on the website.

To configure this trigger, you can click on Journey -> Trigger -> Real Time and in step 3 of the configuration select the “Website Activity” trigger.
To learn how to set up all configurations, read the article “Configure a trigger“.

After selecting the trigger, click on “Next”.
You will now be able to set up advanced configurations.

You can pull the trigger on a specific type of action:

• Page View
• Product View
• Category View
• Purchase
• Adding to Cart
• Remove from cart
• Custom Action
• Form Submission
• Research

It is possible to condition the execution of the trigger depending on the presence or absence of confirmed purchases, it is advisable to read the article “Conditioning the sending of triggers”.

It is possible to activate it for users who have or have not made purchases.

Finally, it is possible to enter additional conditions to be verified in real time, which change depending on the type of action chosen in the first point of step 5.

After creating our trigger, simply create an experience from it, following the steps in the guide.