Blendee allows you to personalize the customer experience both as an anonymous user and as a registered user.

But how can you change, in real-time, the user experience if you go from anonymous to registered?

It is possible to link the activity of an anonymous user to the user registered at the time of login via the _sbnaq.push tracking function with the tracking code:

_sbnaq.push([“trkUserRegistration”, ID_UTENTE, “EMAIL_UTENTE”]);

Where:

• trkUserRegistration: name of the action that is passed to Blendee;
• ID_UTENTE: this is the user code that is assigned by the customer portal;
• EMAIL_UTENTE (optional): this is the email address with which the user registers;

While the first two parameters are necessary, email is not mandatory.

However, if you want to take advantage of the real-time user registration feature, the mail parameter must be entered.

N.B:For customers leveraging the Blendee module for Magento, EMAIL_UTENTE value will always be provided to Blendee.