To allow a complete and precise tracking of the communications created with Blendee, the platform automatically adds UTM parameters to the following communications: The parameters automatically added to each of the links, regardless of whether they are created with a visual editor or an html editor, are as follows: Was this content useful? Thanks for […]

Blendee provides customers with a wide range of data that can be accessed directly from the Blendee Dashboard but also through the creation of specific segments . Often the user needs to export some of this data in order to be able to process it externally by Blendee, for example for a company presentation. Within […]

In order to configure an email campaign through Blendee, from the side menu you can proceed by clicking on Direct Marketing -> E-mail Marketing. If you have already set up newsletters, you can search by Id, Name, Subject and Status by clicking on the magnifying glass at the top. Email Status From the “Status” field, […]

If you want to create a personalized newsletter, Blendee provides a feature that allows you to create fully customizable templates. The email editor function is available for creating newsletters (Direct Marketing -> e-mail marketing). To proceed, simply click on the “New Newsletter” button at the top right, follow the configuration wizard step by step. For […]

Thanks to Blendee it is possible to insert Email Widgets into newsletters (to learn more, we recommend reading the following article How to configure the email widget ). The email widget allows us to show the user personalized recommendations within the emails sent. To insert an Email Widget into a newsletter, click on the “Direct […]

Blendee allows the user to be recognized once he has registered or when he accesses the portal. However, it is also possible to intercept users who come from a DEM campaign sent with tools external to Blendee, even before they access our portal, through the use of the practice illustrated below. In order to be […]

Thanks to Blendee it is possible to insert recommendations into newsletters (to learn more, please read the following article Introduction to Product Recommendations ). To insert a recommendation into a newsletter, click on the menu on the left Direct Marketing -> Email Marketing. At this point, you can proceed by selecting the template you want […]

It is possible to send, in real-time, users who subscribe or unsubscribe to the newsletter to Blendee and immediately have the ability to track the activities carried out by the customer. Among the events available on our tracking system you can find: trkNewsletterSubscription which accepts the following parameters: To activate the subscription option, simply enter […]

With this article we inaugurate a new series of articles that will allow you to make the most of the new templar editor made available in Blendee. In this article, we’ll create a basic template from scratch and add elements and customizations in subsequent articles. To access the template editor you need to go to […]

With Blendee’s new email editor, it’s now very easy to enter contextual values associated with, for example, a customer or brand or order data. Going back to the example created in the article “Editing elements via email editor” we are going to insert contextual values that allow us, once the communication has been sent, to […]