Blendee provides very relevant data and information on the user to analyze purchasing and browsing behavior and thus implement effective strategies. By clicking on the Main Dashboard on Users ->Users, a screen will appear that allows you to search for a particular user (the search can be done by entering the email or part of […]

Blendee allows you to customize the data that needs to be tracked to your specific needs. In order to carry out these operations, a tracking system of actions/events that take place on the website is offered. Implementation Actions can be sent to Blendee by inserting, within the action to be mapped (e.g. a drop down […]

After you have created a filter (see: “Configuring filters“), you can view the users who are part of that specific filter. Let’s take a look at how to view the users in a segment. From the left panel, select Target -> Segments From the list of segments, click on the “Search for users” icon in […]

Blendee allows the user to be recognized once he has registered or when he accesses the portal. However, it is also possible to intercept users who come from a DEM campaign sent with tools external to Blendee, even before they access our portal, through the use of the practice illustrated below. In order to be […]

Blendee allows you to personalize the customer experience both as an anonymous user and as a registered user. But how can you change, in real-time, the user experience if you go from anonymous to registered? It is possible to link the activity of an anonymous user to the user registered at the time of login […]

Blendee offers multiple options for filtering and segmenting your audience. Often, however, it is useful to work on all users except those belonging to a certain segment. An example would be sending a newsletter to all users (Entire Audience) excluding Hero users (to whom we want to send an ad hoc communication). To carry out […]

In accordance with the provisions of the Regulation (EU) 2016/679, GDPR, Blendee has systems in place to allow the complete elimination of the data of users who request it. To proceed with the deletion, simply access the Users -> Users section from the menu on the left and then proceed with the search for the […]

To better manage the lists of users subscribed to newsletters, you can access the “User List Management” section from the macro category of the “Direct Marketing” > menu “Email Marketing” In this section you can view all the lists of users subscribed to the newsletter. In correspondence with each user list it is possible to […]

In the article “How to manage user lists” we saw how to edit a user list while in “How to import a user list” we saw how to import a user list from another platform within Blendee. Blendee also allows you to assign a user to a pre-existing list manually. Let’s see how. Access the […]

As we have seen in the article “How to Insert Contextual Values in Emails Thanks to the Built-in Editor”, thanks to the editor it is possible to insert the unsubscribe (with the introduction of the new Privacy Code “GDPR” this value is mandatory). When the user clicks on the newsletter, the unsubscribe link will not […]