To allow a complete and precise tracking of the communications created with Blendee, the platform automatically adds UTM parameters to the following communications: The parameters automatically added to each of the links, regardless of whether they are created with a visual editor or an html editor, are as follows: Was this content useful? Thanks for […]

Blendee offers multiple options for filtering and segmenting your audience. Often, however, it is useful to work on all users except those belonging to a certain segment. An example would be sending a newsletter to all users (Entire Audience) excluding Hero users (to whom we want to send an ad hoc communication). To carry out […]

Blendee provides connectors for synchronizing audiences with external apps such as Facebook, Google Ads, and Linkedin. It is possible to find the connectors within the App Center and proceed to activate and configure them before activating the synchronization on the individual segment. Once our connector has been configured, for more information read the article “Configuring […]

Thanks to Blendee it is possible to assign a new segment to a specific Buyer Persona. To set up a Buyer Personas, please read the article “Creating Buyer Personas”. By configuring a new segment, among the required data is the possibility of assigning a segment to a previously configured Buyer Personas. To proceed, in the […]

Once you have finished configuring a segment, you can edit and archive it. By clicking on “Archive” the segment will be moved to the Archived tab, it is a non-destructive deletion, it will always be possible to restore the archived segment. Finally, to change the filter configuration, click on “Manage” -> “Edit”. A screen will […]

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a new filter to a segment, click on the “Add Filter” button at the top right of the segment: In the popup […]

To configure a segment, first go to Target -> Segments from the dashboard. We can create a segment by clicking on “New segment” at the top right or edit an existing segment by clicking on “Manage”-> “Edit” next to the selected segment. Within the segment we can add filters via the “Add filter” button at […]

Analyzing and segmenting customers based on their value can often be challenging. In fact, the difficulty lies in identifying what is meant by value. In fact, it is not obvious that the value is defined only by how much a user “has billed”. In fact, it may have “invoiced” a lot but its purchase was […]

Blendee integra la tecnologia più all’avanguardia in termini di identificazione della localizzazione geografica dell’utente che interagisce con i vostri siti web. Grazie ad un sofisticato metodo accettato dalla quasi totalità dei browser è possibile identificare le coordinate di longitudine e latitudine dell’utente che sta navigando sul vostro sito o interagendo con una vostra app. Questa […]

It is possible to receive, on the javascript side, notifications about the availability of data relating to the segments of the user who is browsing the site.To do this, you need to register your own javascript function on the Blendee Tracker event listener. The function must have the following prototype: function nameFunction ( event, date) […]