Blendee allows you to create different types of Audiences depending on the analysis (or action) you want to perform with the collected data: How do I access my Audience list? To access the list of your audiences, simply select “Target” in the main menu and then “Audience“. Once you have accessed the section, you will […]
Audience Target
Cluster: what it is and how to create it
A Cluster is a type of Audience that contains users with specific, predefined characteristics. Based on the user’s browsing, Blendee is able to derive User and Event characteristics or attributes for each user. An Audience Cluster contains users with specific attributes combined with each other using logical AND/OR operators. How to create an Audience Cluster […]
Persona: what it is and how to create it
An Audience Persona is a type of Audience that contains users with specific, predefined characteristics. Unlike the Audience Cluster, the Audience Persona aims to identify the ideal user, e.g. the music lover, the businessman, the teenager. An Audience Persona contains users with attributes that are closely related to the user’s socio-demographic characteristics. These attributes can […]
Twin: what it is and how to create it
A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the Source Audience, through look-alike models. Since this Audience is an expansion of the Source Audience, the Twin is characterized by inheriting the […]
Composite: what it is and how to create it
A Composite is an Audience type created by combining two or more existing Audiences, using the logical AND/OR/NOT operators. Since this Audience is the result of a series of operations such as merging, intersecting, the Composite is characterized by the absence of user longevity. How to create an Audience Composite You can create a Composite […]
Contextual: what it is and how to create it
A Contextual is a type of Audience that contains users belonging to a Context. Contextual Audiences are created by defining a set of contexts to describe the content and, consequently, the interests of your users across your network. Context and Keywords are the two fundamental components to create a Contextual: How to create a Contextual […]
Direct: what it is and how to create it
A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to track user navigation on a website or impressions on an ad campaign. For example, an Audience Direct will group all users who have […]
Onsite: what it is and how to create it
An OnSite is a type of Audience that contains cookieless users who meet rules and criteria that you define on one or more Blendee tags. Another feature of OnSite Audience is the real-time calculation of the Audience itself based on the user’s browsing. How to create an OnSite Audience You can create an OnSite by […]
Extended: what it is and how to create it
An Extended is a type of Audience that contains users whose socio-demographic characteristics are enriched with the Audience coming from the Traffic Providers or whose Audience can be extended using the Traffic Provider’s Audience. The Traffic Provider is typically a publisher that accepts the Blendee tag in its digital properties, thus allowing its Audience to […]
What actions can I take on my Audience?
Once you have created your Audience, Blendee allows you to carry out a series of operations to better manage it according to your goals and strategies. Possible operations include: How to take action on my Audience From the main menu, click on “Target” and then on “Audience“. Once you have accessed the section, choose the […]