To allow a complete and precise tracking of the communications created with Blendee, the platform automatically adds UTM parameters to the following communications: The parameters automatically added to each of the links, regardless of whether they are created with a visual editor or an html editor, are as follows: Was this content useful? Thanks for […]

Blendee allows you to customize the data that needs to be tracked to your specific needs. In order to carry out these operations, a tracking system of actions/events that take place on the website is offered. Implementation Actions can be sent to Blendee by inserting, within the action to be mapped (e.g. a drop down […]

Thanks to the Blendee module for Google Ads, you can track your advertising campaigns and customize the customer experience as soon as they land on your website. To allow tracking, you must have enabled the Google click id: “gclid” parameter.Gclid is a parameter that allows you to correctly tag a click from Google Ads. In […]

After you have created a filter (see: “Configuring filters“), you can view the users who are part of that specific filter. Let’s take a look at how to view the users in a segment. From the left panel, select Target -> Segments From the list of segments, click on the “Search for users” icon in […]

Blendee provides, for some behavioral filters (browsing history), the possibility to establish a minimum number of actions for the filter to be verified. This feature can be used, for example, to segment all users who have seen a certain product/content at least 2 times. We can then take action specifically for these users, such as […]

Thanks to Blendee it is possible to track your advertising campaigns created with Bing Ads and customize the customer experience as soon as they land on your website. To allow tracking, you must have enabled the Microsoft Click ID: “MSCLKID” parameter (for campaigns from December 11, 2017 this is automatically enabled). The MSCLKID is a […]

Blendee provides connectors for synchronizing audiences with external apps such as Facebook, Google Ads, and Linkedin. It is possible to find the connectors within the App Center and proceed to activate and configure them before activating the synchronization on the individual segment. Once our connector has been configured, for more information read the article “Configuring […]

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a new filter to a segment, click on the “Add Filter” button at the top right of the segment: In the popup […]

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a filter that already exists in the platform (because it was created for another segment), click on the “Add Filter” button at […]

Analyzing and segmenting customers based on their value can often be challenging. In fact, the difficulty lies in identifying what is meant by value. In fact, it is not obvious that the value is defined only by how much a user “has billed”. In fact, it may have “invoiced” a lot but its purchase was […]