The exchange of information between the customer’s e-commerce site and the Blendee platform takes place through non-blocking asynchronous tracking scripts to be installed on the e-commerce site itself.

In order for this exchange to take place correctly, the following script must be inserted on each page of the website (preferably in the head section):

Values written in italics in curly brackets are placeholders to be set as follows (values entered must produce valid javascript code):

Each different type of event to be tracked has specific parameters and above all must be used in the right context, to ensure that the data that reaches Blendee is usable effectively for the customer.

If an event has no parameters, you can specify parameter 0 or specify no parameter after the event name. For example, the two javascript statements are equivalent:

_sbnaq.push(["trkPageView", 0]) 
_sbnaq.push(["trkPageView"])

Events to be traced can also be provided via Javascript direct call by invoking the event name on the Sbntrk object. For example, see the following code:

if (Sbntrk) {
Sbntrk.trkProductSale(
'GRP005', '2', '', '50.00', '60.00', '5.00', 'EUR', 0, 1, '2015-10-12T10:20:20'
); }

However, this code is equivalent to the following, which is always usable:

_sbnaq.push(["trkProductSale",'GRP005','2','','50.00','60.00','5.00','EUR ',0,1,'2015-10-12T10:20:20']);

The following is the list of events that can be used (the order of the parameters must be respected):

Event Name	Context	Parameters	Parameter description
trkPageView	Generic event to track the view of a page	–	–
trkCategoryView	Event to be included in the page dedicated to a product category	categoryId	Identifier of the current Category (must match the data provided on CSV flows).
trkProductView	An event to be provided on a product detail page.	productId [, categoryId, brand]	Identifier of the displayed product (must match the data provided on CSV flows). Optional: categoryId: product categorybrand: brand name of the product
trkProductBasketAdd	An event to be provided when the user adds a product to their cart.	Productid	Identifier of the product added to the cart (must match the data provided on the CSV flows).
		[cartId]	Identifier of the current cart. Optional.
trkProductBasketRemove	An event to be provided when the user removes a product from their cart.	Productid	The identifier of the product removed from the cart (must match the data provided on the CSV flows).
		[cartId]	Identifier of the current cart. Optional.
trkProductSale	Event to be provided when the user places a purchase order for one or more products	groupNumber	Alphanumeric identifier of the order placed. This data is the element that groups together several products purchased at the same time.
		Productid	Identifier of the product added to the cart (must match the data provided on the CSV flows).
		quantity	Purchased quantity (integer value greater than or equal to 1).
		coupon	Code of any coupon used by the user. In the case of multiple products in the same order, it can only be supplied once.
		Price	Amount of the product purchased, without VAT or equivalent taxes.
		priceWithTax	Amount of the product with VAT or equivalent taxes.
		deliveryPrice	Shipping costs. In the case of multiple products in the same order, it can only be supplied once.
		currency	Currency (ISO 4217 (http://it.wikipedia.org/wiki/ISO_4217) standard).
		Ts	Timestamp of the purchase in the format YYYY-MM-DDTHH:mm:SS
		Expiration	Expiration date of the purchased item. Optional. If provided, it must have the format YYYY-MM-DD
trkProductsSale	Alternative event to trkProductSale that allows you to record the purchase of multiple products in a single call	productsArray	Arrays of objects containing the fields used in the trkProductSale call. ES: [[‘GRP005’, ‘2’, ‘1’, ”, ‘50.00’, ‘60.00’, ‘5.00’, ‘EUR’, ‘2015-10-12T10:20:20’], [‘GRP005’, ‘4’, ‘2’, ”, ‘30.00’, ‘60.00’, ‘0.00’, ‘EUR’, ‘2015-10-12T10:20:20’]]
trkProductLocalSearch	Search the customer’s site by a user	Kw	Keyword used by the user.
trkUserRegistration	Registering a new user	userId	Identifier of the user registered on the site. This value must match the value provided on the users’ CSV flow.
		[email]	Email address of the user who is registering. Optional.
trkNewsletterSubscription	Newsletter registration of a new user	[Email]*	string, required field,
		[Nome]	string, field NOT required
		[Cognome]	string, field NOT required
		[f_ricevi_newsletter]*	Boleano, required field
		[f_ricevi_comunicazioni_commerciali]*	Boleano, required field
		[Lista_email]	string, NOT mandatory field, Email List Code, to be valued if you want to subscribe a user to an email list
		[double_optin]	boleano, mandatory field, to always be set to 1 to ensure the sending of the double optin
trkNewsletterUnsubscribe	Unsubscribe a user from the newsletter	[email]*	String, required field.