Blendee, in the Profiling phase, allows the creation of Buyer Personas, ideal representations that allow you to identify marketing strategies and content in line with their expectations and needs. To ...

Thanks to Blendee it is possible to assign a new segment to a specific Buyer Persona. To set up a Buyer Personas, please read the article “Creating Buyer Personas”. By configuring a new se...

Once you have configured the Buyer Persona, (to learn more about the topic, please read the article “Creating Buyer Personas”) you can change it. To proceed with the changes, simply click ...

Once a buyer persona has been created, it is possible to view the details and all the information and data that characterize it. To do this, simply access the main screen from Users -> Buyer person...

Once a buyer persona has been created, it is possible to proceed with archiving. To do this, simply access the “Buyer Personas” section from the main menu and, on the main screen, select t...

By accessing the “Buyer Personas” section from the “Users” item in the main menu, you can access a main screen where you can view the list of buyer personas created. Here you c...

From the users belonging to a segment or who have certain characteristics searched for from the Users tab, we can assign/edit the Buyer Persona associated with specific users. We carry out a search, (...