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Home / Audience Platform Analytics / Total Audience Insight: Know Your Users and Their Characteristics

Total Audience Insight: Know Your Users and Their Characteristics

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The Total Audience Insights section allows you to get to know your users better and discover the socio-demographic characteristics that Blendee has been able to infer. Information such as gender, age, main interest, main sub interest will help you identify and create the right target audience for your marketing strategies.

How to get an advanced analysis of your entire audience in the last 30 days

To access the Dashboard, click on “Analytics” and then on “Total Audience Insights“

Once you have accessed the section, the Dashboard will show the following graphs:

  • Main Hour Range
  • Main Interest
  • Main Sub Interest
  • Main Domain
  • Main Context
  • Article View
  • Loyalty
  • Gender
  • Age
  • Main Device
  • Country
  • Region
  • Provinces
  • Events
  • Users

All charts in the Dashboard can be downloaded by clicking on the Download icon on each chart.

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