Blendee provides, for some behavioral filters (browsing history), the possibility to establish a minimum number of actions for the filter to be verified. This feature can be used, for example, to segm...

Blendee offers multiple options for filtering and segmenting your audience. Often, however, it is useful to work on all users except those belonging to a certain segment. An example would be sending a...

Blendee provides connectors for synchronizing audiences with external apps such as Facebook, Google Ads, and Linkedin. It is possible to find the connectors within the App Center and proceed to activa...

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a...

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a...

With Blendee it is possible to make changes to a recommendation that has already been created. You will need to go to the side menu on Website -> Recommendations. Once you have opened the recommend...

Blendee allows you to create different types of Audiences depending on the analysis (or action) you want to perform with the collected data: How do I access my Audience list? To access the list of you...

A Cluster is a type of Audience that contains users with specific, predefined characteristics. Based on the user’s browsing, Blendee is able to derive User and Event characteristics or attribute...

An Audience Persona is a type of Audience that contains users with specific, predefined characteristics. Unlike the Audience Cluster, the Audience Persona aims to identify the ideal user, e.g. the mus...

A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the...