The Curated Audience is the Data Collaboration hub of the Blendee Audience Platform where Audience Providers and Audience Buyers collaborate in total security.

The purchase of data by the Audience Buyer can take place in two ways:

• Enrichment when the Audience Buyer enriches his Audience with the attributes of the Audience purchased from the Audience Provider, after verifying the matching volume of his Audience with that of the Provider.
• Extension when the Audience Buyer extends their Audience by acquiring new Audiences from Audience Providers.

How to access the Curated Audience

To access the Curated Audience, simply select “Advertising” in the main menu and then “Curated Audience“.