Audience Extension

Twin: what it is and how to create it

A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the...

Extended: what it is and how to create it

An Extended is a type of Audience that contains users whose socio-demographic characteristics are enriched with the Audience coming from the Traffic Providers or whose Audience can be extended using t...

Curated Audience: what it is and how to access it

The Curated Audience is the Data Collaboration hub of the Blendee Audience Platform where Audience Providers and Audience Buyers collaborate in total security. The purchase of data by the Audience Buy...