A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to track user navigation on a website or impressions on an ad campaign. For example, an Audience Direct will group all users who have seen a banner ad from your campaign on a particular website.

How to create an Audience Direct

Blendee generates an Audience Direct directly during the tag creation phase, the page can be accessed by clicking first on “Advertising” and then “Tracking TAG” in the main menu of Blendee.

When creating the tag, among the fields to be valued, you will notice the “Associate Audience” plugin on the right side of the page, set by default to YES for the Website>Pageview tag. If you don’t want to create a Direct, set it to NO.

While for the ADV>Impression tag, the “Associate Audience” plugin is set to NO by default. Set it to YES to create an Audience Direct of all users who see a banner ad.

To learn more about this topic, please read the articles “Website Tag: how to track users who visit your site or perform custom actions” and “ADV Tag: how to track users who have made Imps, Clicks and video actions on Advertising campaigns”.