A Cluster is a type of Audience that contains users with specific, predefined characteristics.
Based on the user’s browsing, Blendee is able to derive User and Event characteristics or attributes for each user. An Audience Cluster contains users with specific attributes combined with each other using logical AND/OR operators.
How to create an Audience Cluster
You can create a Cluster by clicking on “Target” and then “Audience” from the main menu of Blendee.
Once you have accessed the section, proceed by clicking on the “New Audience” button at the top right.

A screen will open where you can select the type of Audience you want to create.

Select Cluster and enter the main information to configure the new Audience, such as:
- Name: the name you want to give to the Cluster;
- Longevity: this is the period during which users have been involved with digital properties or advertising campaigns, external to your digital properties. Select the time range you want to associate with the Cluster (e.g. 30 days, 90 days, 180 days);
- Recency: This is the period during which users have performed an action. Select the recency time range only if you use event attributes (e.g. 30 days, 90 days, 180 days) to build your Cluster;
- Labels (optional): If you want to associate a label with the Cluster.
Once you have filled in all the fields, click on the “Confirm” button.

Proceed by adding the filters you want to use to build the Audience. In the “Filter Category” field, select Attributes, and in the “Filter Type” field, select:
- User to identify the socio-demographic characteristics of the user;
- Event to identify characteristics related to the user’s actions.

Now select the User attribute you are interested in in the “Condition” field.
In Blendee, User attributes refer to the predominant and main characteristics of the user and are divided as follows:
- Demographics: Age, Gender, Age Confidence, Gender Confidence;
- Insights: Main Interest, Main Sub Interest and Main Context;
- Behavior: Main Hour Range, Main Device, Main Domain, Article View, Video View, Gallery View, Loyalty, Impressions, Pageviews.
- Geolocation: Main Postal Code, Main City, Main Region, Main Province, Main Country, Main Continent.
Event attributes characterize the user on the basis of their actions and are divided as follows:
- Custom: Custom attributes that you want to import to Blendee;
- Standard Behavior: Operating System, Device, Referrer, URL, Campaign, Domain;
- Standard Insights: Interest and Sub Interest;
- Standard Device: Carrier;
- Standard Geolocation: Postal Code, City, Region, Province.

Once you have selected the Condition, proceed by choosing the value you are interested in from those available in the “Condition Value” field.
Finally, in the “Choose the filter operator” field, choose the logical operator AND to include the selected attributes, and the operator AND NOT to exclude. Remember that multiple Condition Values of the same Condition are combined with each other with the logical OR operator.

Once you have completed all the fields, click on the “Confirm” button.

Your Audience is almost ready to be saved!
Once you get to this step, Blendee shows you the Audience you are creating based on the previously selected fields.
On the left side of the page, you’ll find the chosen Attribute type, Condition, and Condition Value.
On the right side of the page, Blendee shows:
- the estimated number of users who will populate the Audience;
- the funnel chart that shows, starting from your Total Audience, the users for whom Blendee has been able to derive the chosen information;
- the table with the providers of the external platforms available in Blendee and those active on your client with the potential of reachable users.

By clicking on the two icons, to the right of the estimated number of users, you can perform the following actions:
- the first allows you to know the profile of your Audience, obtaining valuable information even before creating the Audience such as the device, gender, age, main interest, main sub interest, main context and top URLs;
- the second is to download the information contained in the provider table.

It is possible to add additional levels of attributes to the Cluster. To do this, just click on the “Add Filter” button at the top and the screen will open again where you can select the filters you are interested in.
Once you have completed the choice of filters, to save the Cluster just click on the “Save and Close” button at the bottom.
Once created, the Cluster will be present in the list of your Audiences in the Target>Audience section of Blendee.
Thanks for contributing!