As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences.

To add a new filter to a segment, click on the “Add Filter” button at the top right of the segment:

In the popup that appears, select “New Filter” and give the filter a name:

From the drop-down menu we can select from the various types of filters available in Blendee (For a definition of the types of filters, please refer to the “Glossary – Filters“):

Once you have selected the type of filter you want to use, you can add conditions by clicking on “+ Add condition”

Depending on the type of filter, we can add different conditions. For example, “City” if the filter is demographic.

At this point we can add the operator and the value of our condition.

Once you have finished adding the conditions, click on the “Confirm” button to add the filter to our segment

When you add the filter, the statistical values in the right-hand column will also change.

To add an existing filter within a segment, see “How to add existing filters to the segment“