The Audience Provider can create a Provided Audience, a set of users with certain socio-demographic characteristics. Provided Audiences are the starting point for creating Audience Packages.
How to Create a Provided Audience
To create a Provided Audience, simply select “Advertising” – “Curated Audience” in the main menu and then “Provided Audience“
Once you have accessed the section, click on the “New Audience” button at the top right.
A screen will open where you can enter the following information:
- Name: enter the name of the Audience;
- Source Audience: enter the Audience identifier in the external platform;
- Type: enter the Audience identifier (Cookie, MAID, Hybrid);
- Unique Range: enter the range to which the Audience belongs by size;
- Category: Label the Audience with a certain category.
Once you have completed all the fields, click on the “Confirm” button.
The Audience you create will be available in the list of your Provided Audiences.
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