A Composite is an Audience type created by combining two or more existing Audiences, using the logical AND/OR/NOT operators. Since this Audience is the result of a series of operations such as merging...

A Contextual is a type of Audience that contains users belonging to a Context. Contextual Audiences are created by defining a set of contexts to describe the content and, consequently, the interests o...

A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to trac...

An OnSite is a type of Audience that contains cookieless users who meet rules and criteria that you define on one or more Blendee tags. Another feature of OnSite Audience is the real-time calculation ...

An Extended is a type of Audience that contains users whose socio-demographic characteristics are enriched with the Audience coming from the Traffic Providers or whose Audience can be extended using t...

Once you have created your Audience, Blendee allows you to carry out a series of operations to better manage it according to your goals and strategies. Possible operations include: How to take action ...

Blendee allows you to find your users on numerous external platforms: to do so it’s very simple, just synchronize the Audience of interest with the desired platform. Thanks to the high match rat...

Through the Audience Connector section, you can get a quick overview of the active platforms for synchronizing your Audiences. This section also lists the platforms that you have not yet activated and...

Blendee’s Audience Analytics section gives you a detailed overview of your audience over the past 30 days. It allows you to analyze both the audience tracked on a single portal and the audience ...

The Total Audience Insights section allows you to get to know your users better and discover the socio-demographic characteristics that Blendee has been able to infer. Information such as gender, age,...