Segments

How to Add and Track Custom Actions

Blendee allows you to customize the data that needs to be tracked to your specific needs. In order to carry out these operations, a tracking system of actions/events that take place on the website is ...

How to exclude a segment from the entire Audience

Blendee offers multiple options for filtering and segmenting your audience. Often, however, it is useful to work on all users except those belonging to a certain segment. An example would be sending a...

Synchronizing Blendee Audiences with Third Parties

Blendee provides connectors for synchronizing audiences with external apps such as Facebook, Google Ads, and Linkedin. It is possible to find the connectors within the App Center and proceed to activa...

Assigning a Segment to a Buyer Persona

Thanks to Blendee it is possible to assign a new segment to a specific Buyer Persona. To set up a Buyer Personas, please read the article “Creating Buyer Personas”. By configuring a new se...

Edit and archive a segment

Once you have finished configuring a segment, you can edit and archive it. By clicking on “Archive” the segment will be moved to the Archived tab, it is a non-destructive deletion, it will...

How to add new filters to your segment

As we have seen in the article “Introduction and configuration of Blendee segments” it is possible to add a series of Filters to a segment in order to obtain customized Audiences. To add a...

How to set up a segment

To configure a segment, first go to Target -> Segments from the dashboard. We can create a segment by clicking on “New segment” at the top right or edit an existing segment by clicking ...

Introduction to the RFM Matrix

Analyzing and segmenting customers based on their value can often be challenging. In fact, the difficulty lies in identifying what is meant by value. In fact, it is not obvious that the value is defin...

Real-Time Filters

In the article Filters – Glossary we made a brief presentation of the macro categories of filters. In this article we delve into the macro category of Real-Time Filters, i.e. the actions that the us...