Blendee Audience: Typology and Visualization
Blendee allows you to create different types of Audiences depending on the analysis (or action) you want to perform with the collected data: How do I access my Audience list? To access the list of you...
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Cluster: what it is and how to create it
A Cluster is a type of Audience that contains users with specific, predefined characteristics. Based on the user’s browsing, Blendee is able to derive User and Event characteristics or attribute...
Persona: what it is and how to create it
An Audience Persona is a type of Audience that contains users with specific, predefined characteristics. Unlike the Audience Cluster, the Audience Persona aims to identify the ideal user, e.g. the mus...
Twin: what it is and how to create it
A Twin is a type of Audience that contains users who share similar characteristics with the source Audience. The Audience Twin is in fact created by expanding a previously created Audience, called the...
Composite: what it is and how to create it
A Composite is an Audience type created by combining two or more existing Audiences, using the logical AND/OR/NOT operators. Since this Audience is the result of a series of operations such as merging...
Contextual: what it is and how to create it
A Contextual is a type of Audience that contains users belonging to a Context. Contextual Audiences are created by defining a set of contexts to describe the content and, consequently, the interests o...
Direct: what it is and how to create it
A Direct is a type of Audience that contains users who have browsed web pages containing Blendee tags. Audience Direct is automatically generated after a Blendee tag is created and implemented to trac...
Onsite: what it is and how to create it
An OnSite is a type of Audience that contains cookieless users who meet rules and criteria that you define on one or more Blendee tags. Another feature of OnSite Audience is the real-time calculation ...
Extended: what it is and how to create it
An Extended is a type of Audience that contains users whose socio-demographic characteristics are enriched with the Audience coming from the Traffic Providers or whose Audience can be extended using t...
What actions can I take on my Audience?
Once you have created your Audience, Blendee allows you to carry out a series of operations to better manage it according to your goals and strategies. Possible operations include: How to take action ...