The “Actions on Specific Category” trigger allows you to send an email with offers and promotions of a category viewed, searched or purchased.

To configure this tirgger, click on Journey -> Trigger -> Real Time Trigger -> New Trigger.

To proceed, select the “New Trigger” item from the menu and in step 3 of the configuration select the “Actions on Specific Category” trigger.
To learn how to set up all configurations, we recommend reading the article “Configure a trigger“.

In the next step I have to configure the trigger options, choosing between the actions:

• Category View
• Purchase
• Adding to Cart
• Research

Finally, it is necessary to select the category for which we are interested in triggering; We may optionally verify whether or not a purchase against the stock has taken place and whether or not such purchases are verified.

After the creation of the trigger it will be possible to use it to start personalized experiences for users, to learn more about how to set up the flow you can refer to the dedicated article.