Triggers, within Blendee, are triggering events following which it is possible to plan specific workflows of actions ( sending emails, sms, creating messages on social media, etc.). ).
They represent, therefore, the key element to trigger a series of actions with respect to different segments of the audience in reaction to behaviors, browsing patterns, purchasing behavior and more.

By selecting Journey from the left-hand menu -> Triggers, you’ll notice how these are divided into Real Time Triggers and Scheduled Triggers.

What distinguishes the two categories, as you can guess from the name itself, is the fact that the former are able to trigger action in real time.

The Real Time Triggers are triggered immediately upon the occurrence of the tracked event and allow the user to intercept the user’s behavior in real time.

Scheduled Triggers are triggered after a predetermined period of time when a recurring event occurs, allowing you to create workflows of actions that can be scheduled at different times from those in which the triggering action is carried out.

In this case, a trigger can be configured as a single action (e.g. placing a product in the shopping cart, the user’s birthday) or a series of actions (e.g. within a certain period of time the user has looked at products in a certain category one or more times).

Example:

Let’s imagine an email sent on the birthday of one of our customers or a message on social media sent for the recovery of an abandoned cart.

Each trigger can be associated with individual user segments, thus becoming the fundamental tool for the execution of a personalized contact strategy with the user who will be engaged by communications related to a certain specific behavior.

This will allow us to better customize the Customer Journey of the different user segments.

Let’s take a closer look at the different types of triggers that can be used:

Scheduled triggers

These triggers are actions that can be scheduled from the “History” of the user’s actions or statuses.

Real Time Triggers

Within this group, you’ll find triggers that go off while a user is still browsing the website.

To learn more about all types of Real Time Triggers and Scheduled Triggers, read the article “In-depth analysis of Real Time Triggers and Scheduled Triggers”.

Triggers can be used to launch user experiences, as discussed in this article.